Cat Seasoning Collection.
Did you just think, "A seasoning... for cats?"
It's a collection of seasonings — and nine cats to guide you to tables around the world.
Three NOIX products, each holding a whole food culture in a single jar.
Persian Rose Elegance is on sale now; Bisque and Olive are coming soon.
The origins of rosewater, the blending of advieh, roses on the table. A 1,300-year-old culture of the "edible rose," traveling from Persia to China, and on to Japan.
The bounty of the sea, the kingdom of salted butter, the thousand-year-old salt marshes of Guérande, and a bisque born of letting nothing go to waste. The story of France's foremost fishing coast.
The Aegean wind, 5,000 years of olive cultivation, the wisdom of myth and table.
Six more food cultures to travel through, together with the cats.
Each one is in development, on its way to becoming a seasoning.
Koji, Japan's signature mold; umami, the fifth taste; the elegance of restraint — reading a thousand years of fermentation culture.
Roasting, blending, slow-simmering spices — the masala culture of the Indian subcontinent.
Wood fire and low-and-slow smoking — the BBQ culture of the American South, born of frontier freedom.
The holy trinity of lime, salt, and chili. The agave spirit and the festive table.
White nights and long winters, dill and salmon, the northern wisdom of preserving and fermenting.
Lemongrass, galangal, kaffir lime — the tropical art of cooking with aroma.
On Cat Day, nine of the world's tables come together as one collection.
A special packaging series to travel with all nine navigators.
* Same flavor as the NOIX series — only the packaging changes.
On June 15, 2026, Persian Rose Elegance (the rose seasoning) goes on early release.
The full world of the Cat Seasoning Collection launches on February 22, 2027 (Cat Day).